Muhammad Ali Syed is the founder and CEO of Mingora– Chief Data Officer for MENA’s restaurant and foodservice businesses. Ali is former Head of Marketing for Fortune 250 Restaurant Brands such as KFC and Pizza Hut at Yum! MENA (Revenue: $1Bn), Long John Silver’s at Yum! US ($800MM) and for Wendy’s Asia-Pacific and EMEA regions ($250MM.)

Mingora is MENA’s Restaurant and Food Service Performance Company. It is on a mission to democratize data for all restaurants and food services businesses – making it accessible to anyone who wants it. Mingora’s product lines include sales benchmarking tool called NPD-Mingora SalesTrack®, shopper behavior tracker called The Food Panel and our franchising services known as Targets®.

With Mingora, Ali is a leading voice in MENA’s restaurant industry and an influential speaker at industry forums. He is well connected to most c-suite leaders in the region including franchisees, franchisors, retail groups, and private equities. Through Mingora’s proprietary restaurant CEO sentiment surveys, Ali works with Dubai Restaurant Group and Saudi Arabia’s Qoot – Saudi Café and Restaurant Association - to influence government policy and public private partnership.