James Britchford

Vice President Commercial IMEA
IHG Hotels & Resorts

James was appointed Vice President Commercial India Middle East & Africa in January 2016. James has over 20 years’ experience in the travel industry covering the hospitality, airline, and tour operator sectors.

His role provides direction, oversight and expert-level sales, brands, revenue and marketing leadership to all our IHG brands. He is responsible for adapting our global marketing strategy by developing and executing a defined and integrated in region sales and marketing plan that supports consistent business revenue growth and profitability.

He manages the business ideas and strategies relevant to sales and marketing that will grow revenue share penetration into the marketplace, improve guest satisfaction and increase owner returns on their investment.

James joined IHG in 2005 and has travelled the world with leadership roles in London, Dubai, and Singapore. Previously he worked in the airline industry with bmi (British Midland) and Trailfinders, the UK’s largest independent tour operator.

Born in Maidstone, England, he is Business graduate who majored in Marketing from Southampton Solent University. James lives in Dubai with his wife Andrea, son Calum and daughter Lauren. When not working James enjoys cycling, keeping fit & travelling.