Hicham accumulated 20 years of Hospitality and Real Estate experience in Europe, the Middle East and Africa. He held senior executive positions with world-class advisory firms such as KPMG and Jones Lang LaSalle (JLL), as well as leading global hotel groups such as Accor and Rosewood Hotel Group. Currently Hicham serves as Strategy & Business Development Chief Officer for Boutique Group, a Public Investment Fund company that develops historical & cultural palaces into ultra-luxury boutique hotel.