Originally from Estonia, Heleri has lived in seven countries and holds a Bachelor’s Degree from New York University in Economics and Business, as well as an executive MBA in Hospitality Administration from École Hôtelière de Lausanne (EHL) in Switzerland.
After leading Puccini Group’s growth in EMEA for two years after graduation, she has partnered with Think Hospitality to deliver on F&B strategy projects helping brands and owners assess the market, find the right concept positioning and/or operator and chef for the properties through strategic advice and review. Her focus is mostly on hotel and mall development projects with a portfolio that includes the likes of Accor, Hilton, Kempinski, EC4 Hotels, SuperCity Group, Puro Hotels and Peel Holdings.
She is the Consulting Editor of Supper Magazine and programme director at various major hospitality events around the world. She co-founded Ideas-Flavours-Experiences, the leading gastronomy event in the Baltics and the New Baltic Hospitality Forum, the first hotel focused event in the region. Heleri also sits on the board of the Global Restaurant Investment Forum and is the Stammvater of the UK Chapter of EHL Alumni Network.