Dr. James Morgan is the Dean of the International Tourism and Hospitality College in Riyadh, Saudi Arabia. He was previously the at the School of Architecture, University of Westminster, London. He was Principal Lecturer of Live Design and departmental leader for the MA Tourism Management, MA Event Design, BA Tourism Planning, BA Tourism Business and BA Events Management. He holds a PhD in Tourism Development and Destination Regeneration, MA Urban Planning and BA Hons Tourism Planning. He is also the founder of non-profit Event Tech Lab, a global partnership community for event technology companies and event professionals. He has been voted as one of the Top 100 Most Influential People in the Events Industry in the Eventex Global Awards in 2019 and 2020 amongst other global awards he has received. As a respected international speaker, Dr Morgan also judge’s industry awards in Europe, North America, and the Middle East each year. As a truly international professional, he is passionate about researching and speaking on tourism, hospitality and events topics including destination design and regeneration, hospitality and live experience design, and visitor engagement.