Following a successful 25-year career in the hospitality business, Bani Haddad founded Aleph Hospitality in 2015 to provide hotel owners in the Middle East and Africa with a customised, results-driven alternative to traditional hotel management models.

A visionary leader, acclaimed speaker and widely respected hotelier, Bani successfully developed, launched and managed several major international hotel brands prior to making the bold move to set up Aleph Hospitality.

From site selection, fundraising and construction at Hospitality Management Services and pre- and post-opening operations at Starwood and Disneyland Resort Paris, to strategic growth and development as Regional Vice President Middle East & Africa for Wyndham Hotel Group, Bani has first-hand experience in virtually every aspect of hotel management.

Under Bani’s leadership, Aleph Hospitality operates 10 hotels and has more than 15 under development in Africa and the Middle East.

Bani holds an MBA from IMHI, a joint programme established by Cornell University’s School of Hotel Administration and ESSEC. Originally from Lebanon, Bani has lived in the United Arab Emirates since 2005.