Background

17+ years of consulting and industry experience with focus on government and economic development, and track record in tourism, entertainment, sports and culture

Recent consulting work

•Led the development of national tourism sector strategies

•Led development of various tourism & entertainment product strategies (e.g. medical tourism, cultural tourism, MICE tourism), as well as strategies for tourism enablers (e.g. tourism branding and marketing strategy, human capital strategy)

•Developed the strategic plans and operating model for various tourism & authorities (e.g. Ministry of Culture, Tourism Authority, Entertainment Authority)

•Developed feasibility studies and concept design for key tourism products (e.g. nature park, entertainment hubs, mega-event complexes)