Anita Mendiratta

Special Advisor to the Secretary General
World Tourism Organization (UNWTO)

A committed Travel, Tourism & Development practitioner, Anita is the Founder and President of ANITA MENDIRATTA & Associates, a highly respected and trusted international consulting firm based in London, UK.

With over two decades of global professional working and living experience, Anita’s global hands-on, cross-cultural, cross-industry experience in both public and private sectors has created an innate ability to feel the ‘heartbeat’ of societies – the economic, social, political, cultural and environmental dynamics impacting and inspiring nations facing change, including confronting challenge. Importantly, with proven agility and acumen in mobilising impact across diplomatic, governmental and business spheres, her exceptional skills in assisting clients in defining and mobilising critical principles and practices vital to individual and collective impact has earned her the trust needed to work directly with leadership teams to unlock higher levels of performance.

For this reason, Anita is highly sought after as both a strategist & advisor in the areas of national growth, development, and often, recovery. She is honoured to be:

A trusted bridge between government and business, Anita finds pride and praise in assisting leaders to address conflict and find common ground to enable advancement of common agendas, breaking through areas of contrast to realise shared aspirations.