6139
attendees
140
countries
70M+
impression on social media & display advertising
611k
website visits in 6 weeks
101
speakers, 95 virtual 6 physically present in Riyadh
64
speakers were global CEO's
45
sessions over 2 days
$8.7M
PR Value
85%
registration to attendee conversion rate
68%
of the attendees were Owner/CEO/VP/Director level
60%
of the attendees were from hospitality/tourism sector, rest were from Real Estate, Management Consulting or other industry areas
76.7%
international audience (outside KSA)